The Little Black Dress Initiative

Ask Me About My Dress – The Little Black Dress Initiative

Monday, March 4 – Friday, March 8, 2019

Founded in 2014 by the Junior League of London, #TheLBDI is a week-long social media-driven awareness campaign that uses the iconic LBD to raise awareness about the challenges facing women who are in need and have few resources. Participants wear one black dress (or outfit) for five consecutive workdays and are encouraged to harness the power of their social media platforms to drive online donations.

The funds raised make possible the work and mission of the Junior League: promoting voluntarism, developing the potential of women and improving the community.

To learn more about this year’s campaign, follow us on Facebook and Instagram. #JLSNwearsLBD